Marketing | Kisaco Research

Marketing

Marketing

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Less than 1 out of 10 marketing campaigns really work. How can AI help generate marketing campaigns that increase the chance of success? In this session, Abbas Arslan will talk us through the experience of The Coca-Cola Company to revitalize their marketing effectiveness with AI at its core.

Application & Gen AI Integration (Business Leaders) Track
Marketing
Business Leader
AI Optimizations
Data Analysis

Author:

Abbas Arslan

Senior Marketing Director
Coca-Cola

Abbas is a Global Marketing leader with expertise in Consumer Marketing, Digital Marketing, Creative Strategy, Innovation Success and Artificial Intelligence.

Over last 20 years, he has positively impacted businesses across 50+ countries through user base acceleration, market share gains and stronger brand building. Abbas has also led the Predictive Insights at Coca-Cola with focus on use of Artificial Intelligence. His work has led to stronger effectiveness while significantly reducing time and cost.

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Abbas Arslan

Senior Marketing Director
Coca-Cola

Abbas is a Global Marketing leader with expertise in Consumer Marketing, Digital Marketing, Creative Strategy, Innovation Success and Artificial Intelligence.

Over last 20 years, he has positively impacted businesses across 50+ countries through user base acceleration, market share gains and stronger brand building. Abbas has also led the Predictive Insights at Coca-Cola with focus on use of Artificial Intelligence. His work has led to stronger effectiveness while significantly reducing time and cost.

This talk focuses on how Generative AI is changing digital marketing by speeding up content creation and making it more personal. As the internet gets crowded, creating content quickly and tailored to each person is crucial. We'll show how AI helps marketers make content fast and customize it for each viewer. This session is great for marketers, content creators, and anyone interested in how AI is making digital marketing more efficient and relevant.

Technologist Deep-Dive (Gen AI & Data Science) Track
Marketing
Digital Media
Business Leader
AI Implementation

Author:

Mayank Anand

Machine Learning Engineering Manager
Adobe

Mayank Anand is a Machine Learning Engineering Manager at Adobe, dedicated to enhancing digital marketing with AI and machine learning. His focus lies in harnessing AI for better content creation from texts and images. Presently, he's innovating in the field of generative AI to produce smart, brand-safe content. Mayank holds a Master's in Computer Science from USC, Los Angeles.

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Mayank Anand

Machine Learning Engineering Manager
Adobe

Mayank Anand is a Machine Learning Engineering Manager at Adobe, dedicated to enhancing digital marketing with AI and machine learning. His focus lies in harnessing AI for better content creation from texts and images. Presently, he's innovating in the field of generative AI to produce smart, brand-safe content. Mayank holds a Master's in Computer Science from USC, Los Angeles.

“We are at an important moment. Climate change is posing significant risks to the financial system. Detailed reports have been published. Eloquent words have been spoken. It is time to convert those words into action.”

Michael J. Hsu, Acting Comptroller of the Currency, November 2021 Global financial regulators have made clear their plans to expand the use of climate stress tests resulting in increasing expectations from financial institutions. Firms that do this right will gain insights into their climate-related exposures and be better prepared to thrive in a changing world.

This half-day workshop will present invaluable insights and facilitate practical discussions for building climate change stress testing frameworks, quantifying the risks and effectively integrating climate risk stress testing processes into business decision-making. Through insights from Metro Bank and Kamakura, attendees will:

  • Understand global regulatory requirements and where ESG sits within risk management
  • Explore how to develop an effective climate risk stress testing framework
  • Review suggested approaches, key challenges faced, and climate risk scenario analysis
  • Determine how to integrate climate risk stress testing processes into business decision making and into the organisations’ existing stress testing framework
Climate Risk
ESG Risk
Marketing
Statistics

Author:

Suresh Sankaran

Head of Model Risk Governance
Metro Bank

Suresh Sankaran is the Head of Model Risk, Validation, & Governance at Metro Bank, where he oversees all aspects of model risk and other risk-related governance. He advises on factors that senior management and Board should collectively consider when overseeing the bank’s model governance and risk management framework and policies. He is responsible for the independent validation of all bank models and is also accountable for regulatory liaison on all matters relating to model risk.  

Suresh has over 30 years’ experience in the realm of strategic consulting, compliance, audit, and risk management. He has held leadership roles managing several facets of risk management, most notably credit, liquidity, and balance sheet management.

Suresh has advised banks, governments, and other financial services organisations on all facets of risk management, and has acted as a second pair of eyes to assure the soundness and financial sustainability of client portfolios.

 Suresh is a ranking Chartered Accountant, and holds a Bachelor’s degree in Finance & Accountancy. He has diverse interests including Indian Classical Music, Skydiving, P G Wodehouse, and Pink Floyd.

 

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Suresh Sankaran

Head of Model Risk Governance
Metro Bank

Suresh Sankaran is the Head of Model Risk, Validation, & Governance at Metro Bank, where he oversees all aspects of model risk and other risk-related governance. He advises on factors that senior management and Board should collectively consider when overseeing the bank’s model governance and risk management framework and policies. He is responsible for the independent validation of all bank models and is also accountable for regulatory liaison on all matters relating to model risk.  

Suresh has over 30 years’ experience in the realm of strategic consulting, compliance, audit, and risk management. He has held leadership roles managing several facets of risk management, most notably credit, liquidity, and balance sheet management.

Suresh has advised banks, governments, and other financial services organisations on all facets of risk management, and has acted as a second pair of eyes to assure the soundness and financial sustainability of client portfolios.

 Suresh is a ranking Chartered Accountant, and holds a Bachelor’s degree in Finance & Accountancy. He has diverse interests including Indian Classical Music, Skydiving, P G Wodehouse, and Pink Floyd.

 

Author:

Eric Penanhoat

Managing Director and Quantitative Risk Specialist
Kamakura Corporation
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Eric Penanhoat

Managing Director and Quantitative Risk Specialist
Kamakura Corporation